Moot's Digital Blog
Search Engine Optimisation
17th January 2018
Having great product doesn’t always mean you will get the sales it deserves! The way you present it to people on your website directly impacts your conversion rate. Let’s see how tweaking your website can improve your conversion rate.
3rd November 2017
It’s so easy to ruin your brand online and we have seen it happen so many times. It could happen due to an obvious mistake or something very simple like a mistimed tweet or a misunderstood post! Here are just a few guidelines on how to build your brand online in a positive and professional manner.
21st August 2017
Online reviews are important for a number of reasons and have major implications through their ability to affect your rankings in local search engines and consumers purchasing decisions. 90% of customers say that their buying decisions are influenced by online reviews. This makes online reviews as critical to your local SEO strategy as link building and on-site optimisation. Read More
14th June 2017
How smartly are you managing your Google Adwords campaigns? In this post, we’ll discuss how important it is to set up your keyword phrases properly. If this basic setting isn’t applied correctly it can cost you dearly! Read More
17th February 2017
To follow on from our last post 10 basic on-site SEO tips to get you started, as promised we have put together some off-site SEO tips to take you that step further in generating more traffic to your website. Here are Moot’s DIY top 10 tips for off-site SEO…
16th January 2017
For start-up companies it’s important to keep costs down, which is why you may not want to hire a company to look after your SEO in the first instance. Many friends and family looking to start up new businesses have asked for basic on-site SEO tips. Well, here are Moot’s DIY top 10 tips for on-site SEO…
5th December 2016
When it comes to writing blogs, there are a number of pointers that can really help your posts rank. Always cover the basics…here is our top 10… Read More
21st October 2016
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least.
17th August 2016
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Read More
10th July 2016
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Read More
10th July 2016
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. Read More