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    Moot's Digital Blog

    Search Engine Optimisation

3rd November 2017

Simple tips to help build your brand online

It’s so easy to ruin your brand online and we have seen it happen so many times. It could happen due to an obvious mistake or something very simple like a mistimed tweet or a misunderstood post! Here are just a few guidelines on how to build your brand online in a positive and professional manner.
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21st August 2017

The importance of online reviews and how they affect your business

Online reviews are important for a number of reasons and have major implications through their ability to affect your rankings in local search engines and consumers purchasing decisions. 90% of customers say that their buying decisions are influenced by online reviews. This makes online reviews as critical to your local SEO strategy as link building and on-site optimisation. Read More

14th June 2017

Setting the right keyword phrases in Google Adwords

How smartly are you managing your Google Adwords campaigns? In this post, we’ll discuss how important it is to set up your keyword phrases properly. If this basic setting isn’t applied correctly it can cost you dearly! Read More

17th February 2017

10 basic off-site SEO tips to generate traffic

To follow on from our last post 10 basic on-site SEO tips to get you started, as promised we have put together some off-site SEO tips to take you that step further in generating more traffic to your website. Here are Moot’s DIY top 10 tips for off-site SEO…

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16th January 2017

10 basic on-site SEO tips to get you started

For start-up companies it’s important to keep costs down, which is why you may not want to hire a company to look after your SEO in the first instance.  Many friends and family looking to start up new businesses have asked for basic on-site SEO tips. Well, here are Moot’s DIY top 10 tips for on-site SEO…

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5th December 2016

10 tips for writing a successful blog

When it comes to writing blogs, there are a number of pointers that can really help your posts rank. Always cover the basics…here is our top 10… Read More

21st October 2016

Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least.

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28th September 2016

Absolute Links vs. Relative Links

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

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17th August 2016

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Read More

10th July 2016

Strategic Use of Images in SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Read More